Business Analytics Certificate
Degree: Certificate
Major: Business Analytics
Hours: 15
Degree Description
Our Business Analytics Certificate graduate program blends passionate teaching, active learning, specialized knowledge and professional development to enhance your career potential. This program is designed to give you sufficient coverage of data analytics, offering you the opportunity to gain hands-on experience working with different types of business intelligence and software tools. After receiving this certificate, you will be prepared to make informed business decisions through data visualization and other techniques.
Why Study Business Analytics at Lamar?
The U.S. has one-third of the world’s data. The vast wealth of digital information harnessed through data analytics can raise productivity of U.S. organizations and give them a sustainable competitive advantage. Business analytics is the process of collating, sorting, processing and studying business data, and using statistical models and iterative methodologies to transform data into business insights. The goal of the Business Analytics Certificate is to determine which datasets are useful and how they can be leveraged to solve problems and increase efficiency, productivity and revenue.
Courses You May Take
Business Intelligence: This course introduces you to business intelligence, which is the user-centered process of exploring data, data relationships and trends – thereby helping to improve overall decision-making.
Market Research: This course prepares you in data analytical skills pertaining to market research. You are expected to develop skills in the JMP software program which will encompass the preparation of data for analysis along with various analytical techniques related to multivariate data analysis, such as multiple regression, cluster, factor and discriminant analysis.
Data Mining and Predictive Analysis: This course introduces you to the concepts of Business Analytics to help professionals make informed decisions based on data. Besides learning Excel functions, you will use data visualization and data mining techniques to discover hidden trends in data sets.
Healthcare Information Systems: This course prepares you to understand and apply the concepts related to the emerging trends in IT-enabled healthcare and to understand the role of analytics in healthcare and clinical decision-making.
Career Paths
A certificate in business analytics prepares you for many types of careers. Companies look to hire mid-level management personnel with a variety of relevant experience.
Primary Careers
Business analyst, project manager, business consultant, digital media consultant
- Data analysis
- Business solutions
- Digital media
- Information technology
- Consulting
- Management consulting firms
- Digital media companies
- Health care companies
- Government agencies
- Schools and universities
- IT companies
